Privacy Policy - FlirtSavvy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from / (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Marketing and transactional communications. When you submit your email address, phone number, or other contact details on the Site — including to receive free downloads, complete a quiz, make a purchase, create an account, join a waitlist, or for any other purpose — you agree that we may contact you for both marketing and transactional purposes via email (and, where you have provided it, by SMS or other channels). Marketing messages may include tips, offers, product updates, and other content we believe may interest you. Transactional messages may include order confirmations, delivery updates, account notices, and responses to your requests. You may opt out of marketing emails at any time by using the unsubscribe link included in those messages. Opting out of marketing emails will not affect transactional messages related to purchases or essential account communications, though you may still receive service-related notices where permitted by law.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

ANALYTICS, ADVERTISING, AND CONVERSION TRACKING

We use third-party analytics and advertising technologies to understand how visitors use the Site, measure the performance of our marketing, and show relevant ads. These tools may place cookies or similar technologies on your device and collect information such as your IP address, browser type, device identifiers, pages viewed, links clicked, referring/exit pages, date and time stamps, and general location (such as country or city inferred from IP address).

Google Analytics. We use Google Analytics (including Google Analytics 4) to collect information about how visitors interact with the Site — for example, which pages are visited, how long users stay, and what actions they take. This helps us understand traffic sources, improve content, and measure site performance. Google may also use the data it collects to improve its own services. You can learn how Google uses information from sites that use its services at https://policies.google.com/technologies/partner-sites. You can opt out of Google Analytics by installing the browser add-on available at https://tools.google.com/dlpage/gaoptout.

Google Ads and conversion tracking. We use Google Ads conversion tracking and related measurement tools to understand whether visitors who clicked our ads went on to take actions on the Site (such as signing up, downloading a guide, or making a purchase). When you interact with a Google ad or our Site, Google may receive information including ad click identifiers (such as gclid), pages visited, and conversion events. We use this data to measure return on ad spend, optimize campaigns, and build audiences for remarketing. You can manage Google ad personalization at https://adssettings.google.com.

Google Tag Manager. We may use Google Tag Manager to deploy and manage analytics and advertising tags on the Site. Google Tag Manager itself does not collect personal information, but it may cause other tags (such as Google Analytics or conversion pixels) to load, which may collect information as described in this policy.

Meta (Facebook and Instagram) Pixel. We use the Meta Pixel on the Site to measure ad performance, track conversions, and build custom audiences for advertising on Facebook and Instagram. The Pixel may collect or receive information about your activity on the Site — such as pages viewed, buttons clicked, form submissions, and purchases — along with technical data such as your IP address, browser information, and cookie identifiers. Meta may associate this activity with your Facebook or Instagram account if you are logged in, or use it for ad delivery and measurement even if you are not logged in. Learn more in Meta’s privacy policy at https://www.facebook.com/privacy/policy/. You can control ad preferences for Facebook at https://www.facebook.com/settings/?tab=ads.

Meta Conversions API. In addition to the Meta Pixel, we may use Meta’s Conversions API to send certain event data to Meta from our servers — for example, when you complete a sign-up, download, quiz, or purchase. This helps us measure conversions more accurately and improve ad delivery, especially when browser-based tracking is limited. Event data sent through the Conversions API may include actions taken on the Site, timestamps, page URLs, purchase value (where applicable), and identifiers such as your IP address, browser user agent, and click ID (fbclid). Where you provide an email address or phone number, we or our service providers may transmit a hashed (one-way encrypted) version of that information to Meta so that Meta can match the event to an account for measurement and audience-building purposes. We do not send Meta your plain-text password or full payment card details through the Conversions API.

How we use this data. We use analytics and conversion data to understand which content and offers resonate with visitors, attribute sign-ups and sales to the correct marketing channels, reduce fraudulent or duplicate conversions, improve the Site, and deliver more relevant advertising to people who may be interested in our guides and products — including retargeting visitors who have previously viewed or interacted with the Site.

Your choices. In addition to the platform-specific opt-out links above, you can limit certain tracking by adjusting your browser cookie settings, using privacy-focused browser extensions, or visiting industry opt-out pages such as the Digital Advertising Alliance at http://optout.aboutads.info/. Please note that opting out of personalized ads does not necessarily stop all data collection, and you may still see our ads — they just may be less relevant to you.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. This includes service providers that assist us with analytics, advertising, conversion measurement, email delivery, payment processing, and site hosting. Specifically, we share information with Google (including Google Analytics, Google Ads, and Google Tag Manager) and Meta (including the Meta Pixel and Conversions API) as described in the “Analytics, Advertising, and Conversion Tracking” section above. For more information about how these partners handle your data, see Google’s privacy policy at https://policies.google.com/privacy and Meta’s privacy policy at https://www.facebook.com/privacy/policy/.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information — including data collected through Google Analytics, Google Ads conversion tracking, the Meta Pixel, and the Meta Conversions API — to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK – https://www.facebook.com/settings/?tab=ads

GOOGLE – https://www.google.com/settings/ads/anonymous

BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

A list of potential third parties is here

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS

The Site is not intended for individuals under the age of 13.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@flirtsavvy.com.